WHY DESIGN WITH US

WHY DESIGN WITH US

Your relationship has a story. So should your ring.

Your engagement ring is one of the most important purchases of your life. It is an icon of your story, singular to your relationship. It should reflect the personality of your love.

The rings you see in a store in a mall are mass produced. There may be 10,000 rings just like it, stamped from a machine in China where manufacturing is cheap. The shear volume of rings needed to support the cost of high traffic mall space and national advertising means they couldn’t possibly sell unique creations, crafted by hand.

When a woman tells a friend she just got engaged, the first response is “Let me see your ring!” Your relationship has a story…Make the story of your ring something worthy of telling, over and over again.

Custom Rings

Conceptualizing a ring is remarkably easy. You don’t have to be creative; you just have to care.

You also don’t have to spend more than you might have in a mall store. Our designers, located in Franklin, Wisconsin, will take your story and fashion a design completely unique to your love. Your ring is a canvas: You can even add hidden details and inscriptions that make your ring even more meaningful.

Once you confirm a final design, the ring is forged just for you. The craftsmanship is comparable to a ring from Tiffany or Cartier: quality metals, elegantly tapered and beveled, with prongs that seamlessly rise and hold the stones securely. Compare our ring next to a mall ring and you’ll be embarrassed for the wearer of the mall ring. Really. Our standard for quality is among the highest in the industry.

We’re going to tell you a dangerous secret:

There is absolutely no reason to use stones that are mined from the earth. Today’s stones, which are grown in a lab, like flowers in a greenhouse, are in all ways superior to stones found in the ground.

Most people are aware of the terms “blood diamond” and “conflict diamond.” Here’s what that means: Diamonds are mined in horrific conditions, principally in Africa, by people who make next to nothing for their labor. The organizations that manage this labor and hold territorial rights to the land do so by force. To say “unfair labor practices and human-rights violations” really means slave labor.

Decades ago the people who ran these operations were called cartels; today, we call them terrorists, or at best, smugglers. The manner in which they mine the earth to harvest their bounty is environmentally disastrous.

Big jewelry companies will talk about the Kimberley Process, which was enacted in 2002 to try to monitor diamonds supplied from unethical mining operations. But loopholes are prevalent, forged certificates are common, and there is no way anyone can tell a true ethically sourced diamond from one mined under terror and destruction.

For these reasons, we do not use mined diamonds.

Loose Diamonds

True Grown Diamonds

These are 100% pure carbon diamonds. They are lab grown, identical to diamonds in every way (including the flaws). They cost about 30-40% less than mined diamonds.


Contemporary Nexus Diamonds

These are lab produced stones that are not pure carbon, but behave like their mined counterparts in every way: they last forever and experienced jewelers cannot tell the difference with a loupe. The difference is that they are uniformly perfect in cut, color and clarity. They are certified the same as diamonds by the A.I.G. and you’ll receive all their certification paperwork. They cost about 70% less than mined diamonds.


Contemporary Nexus Stones

These are lab produced Rubies, Emeralds and Sapphires. They are exactly identical to mined stones, except that they, too, are perfect in cut and color. They too are significantly less expensive than their mined counterparts.


 

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