One of the most common questions we get from people considering a custom design is: “What is a CAD?” It’s important to understand CADs, as they are an important part of the custom design process.



CAD stands for “Computer Aided Design.” That’s a fancy way of saying that our designers use a computer program to create the initial blueprints for your custom piece. The program allows them to evaluate the aesthetic, the structural integrity, and the durability of the finished piece. A CAD can be created in as little as 72 hours after you get started.

One of the most exciting parts of the design process is seeing your CAD file because it's the first time you'll get a glimpse of your one-of-a-kind piece. You can edit this file until it looks just right, then approve it for the next stage of the design process.



After it's approved, your CAD becomes a rendering. This is a photo-like image of the ring, which will give you the closest possible approximation of what your piece will look like. The designers create the renderings by using the CAD files. The CADs are also used to create the molds to cast your item.

You can make any final tweaks that are necessary during this phase, but for the most part the rendering is a representation of what the finished piece will look like.



Once the design is approved and payment is made, our team of skilled master jewelers will start creating your piece. All of our custom pieces are hand made in Milwaukee, WI, with fine precious metal and affordable man made stone options. Once we cast, set, polish and inspect your custom piece, it will be packaged with care and delivered to your door.

If you don't love it for any reason, we'll make it right- but we have a feeling you're going to love it.


A CAD file is one of the first steps in the custom design process, which means it's extremely important. This is where the story of your custom piece begins. But after the process is complete and you have your dazzling new adornment in your hands, a new story is able to unfold. Whether it's a story of new love, everlasting love or self-expression, a custom piece is the perfect beginning to it.


Do you have more questions about the design process? Let us know in the comments!