Throw Out the 4 C’s


Feeling intimidated by diamonds? That’s understandable.

Trying to find the most beautiful diamond within your budget can be frustrating and confusing. How do you ever know if you’re getting the best value for your budget? Can you be sure that the stone was ethically sourced?


Take a deep breath. We’re about to make your life a whole lot simpler.

At Forever Artisans, we use either Nexus Diamond™ alternatives or lab grown diamonds in our custom designs based on which stone option you prefer. Nexus Diamond alternatives are man-made diamond simulants that almost perfectly replicate a flawless diamond. And because they’re not mined, we can guarantee they are ethical and eco-conscious.

Here’s why we use Nexus Diamond alternatives:


The cut of the diamond is one of the most important facets of choosing a stone because it has the biggest impact on how sparkly the stone appears. All Nexus Diamond alternatives are cut to Ideal Standards—proven to produce the most fire and brilliance. In the mined stone world, less than five percent meet these standards.

Stone Cut Graphic


Just as it sounds, color refers to how much color a diamond contains. This ranges from absolutely clear—known as colorless—to stones that are gray or muddy-looking. The most preferred color is completely colorless (D color). All Nexus Diamond alternatives are completely colorless and rated as D color.

Stone Cut Graphic


The clarity of a diamond refers to flaws and imperfections. These can include internal inclusions and external imperfections, ranging from flawless (having no inclusions or imperfections) to included (having flaws that are noticeable to the naked eye). Every Nexus Diamond alternative is IF rated: That means it’s internally flawless.


The fourth “c” stands for carat weight. This is simply the size of your stone. Choosing carat weight is the fun part because – along with the shape of the stone – it has the most impact on the look of your design. Our designers will be able to help you find the right carat weight to bring your design dreams to life.

We love that each stone is flawless. Every one will take her breath away when she sees the finished design. Because it is perfect. Both for her, and forever. We’ll help you choose the right stone to fit with your design, whether it is a Nexus Diamond alternative or a lab grown diamond from our sister company 12FIFTEEN Diamonds. At the end of the day, it will be completely beautiful and completely true to who she is.



Some of our customers prefer to use lab grown diamonds. These are 100% carbon, lab-grown diamonds. These diamonds do have flaws and imperfections, but are guaranteed to be eco- and ethically-conscious because they are not mined.


Learn more about our eco/ethical stone choices >

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